Challenges as India Animates
The Indian animation industry today stands at Rs 12 billion, and is projected to grow to Rs 42 billion by 2009 (as per FICCI). Animation in India is currently riding on two key factors - a large base of highly skilled labour, and low cost of production. While the industry is gaining prominence steadily, several important factors such as the government's role in supporting the animation industry, producing original content locally, and the importance of training, will steer the industry to greater heights.
Vivek Kalyan
